Terra Bath & Body is a premium botanical brand handcrafted in Toronto, Ontario.
These guidelines help partners, retailers, press, and collaborators present the brand
with calm confidence. Use the assets and rules below; when in doubt, choose restraint.
01
Logo
The mark is botanical and precise, not rustic. Keep clear space equal to the height of
the letter “T” in the wordmark. Never stretch, recolor outside the approved
palette, add effects, or place the mark on busy photography without a solid plate.
Full wordmarkPrimary lockup for wide layouts, headers, and partnership decks.
Download SVG
Name markText only (duck removed). Use when the symbol already appears nearby.
Download SVG
SymbolThe duck mark for vertical or tight spaces. Prefer on cream or light grounds.
Download SVG
Symbol (inverted)For Deep Forest and other dark grounds only.
Download SVG
Square symbolAvatars, favicons, app icons, and social profile images.
Download SVG
Do
Use SVG whenever possible for crisp print and screen.
Pair the inverted mark with Deep Forest or near-black grounds.
Keep generous breathing room around every lockup.
Prefer the full wordmark for first brand introductions.
Don’t
Do not outline, shadow, glow, or gradient the logo.
Do not rotate, skew, or crop the symbol into a new shape.
Do not place low-contrast marks on mid-tone photography.
Do not recreate the lettering in another typeface.
02
Color
One committed green carries the brand. Cream gives the work room to breathe. Bridge Gold
is reserved for interactive accents (links, focus rings, small emphasis). Quiet Champagne
is for large atmospheric washes, not body text or small UI chrome.
Deep ForestPrimary brand
Deep Forest SecondaryHover / depth
Deep Forest TertiarySoft green tint
Deep Forest MutedOlive whisper
Warm CreamPage ground
Warm Cream TintSubtle wash
Warm Cream DeepSection tint
Bridge GoldLinks & focus
Bridge Gold SoftAccent wash
Quiet ChampagneLarge metallic wash
Text PrimaryBody copy
Text SecondarySupporting copy
03
Typography
Playfair Display leads editorial moments. Source Sans 3 carries body and UI. Tajawal is
the Arabic stack. Prefer weight 400 for display; use 500–600 sparingly for labels and
emphasis. Never default to Inter, Roboto, or system-only stacks in brand materials.
Every product is measured, poured, and wrapped by hand in our Greater Toronto Area
studio. Copy stays calm, expert, and specific. No countdown urgency, no medical claims,
no discount-bin tone.
Surfaces breathe. Prefer tonal layering over heavy shadow. Use the scale below so layouts
feel related across web, print, and decks. Corner radii stay soft but never bubbly.
xs0.5rem
sm0.75rem
md1rem
lg1.5rem
xl2rem
2xl3rem
3xl5rem
4xl8rem
5xl12rem
8px
14px
22px
32px
100px
05
Voice
Editorial Apothecary: calm, luxurious, natural, expert confidence. English leads
merchandising; Arabic should be refined Modern Standard Arabic suited to beauty retail.
Sound like
Quiet authority from a botanical studio.
Specific ingredients, places, and craft details.
Warm hospitality without hype.
Short sentences that leave room to breathe.
Avoid
Countdown urgency, flash sales, or loud CTAs.
Medical claims or miracle language.
Em dashes; use commas, colons, or parentheses.
Generic SaaS or discount-bin aesthetics in copy or layout.
